The city of Luino, overlooking the oriental shore of Lake Maggiore or Verbano (now named “Costa Fiorita”), is mainly known for hosting, every Wednesday, a famous International Market. Relevant touristic and economic centre of northern Varese Province, the city is bordered on the East by Switzerland.

Luino boasts a wonderful lakeside running almost two kilometers from Germignaga’s beach to Serenelle. Every Wednesday, one of the most ancient and renowned markets on the lake is held, and the lovely old town opens up its numerous Liberty buildings, such as Palazzo Verbania and Villa Hussy -currently home of the civic library, and the Church of Madonna del Carmine.